Dean Hewison

PUREX 4 IN 1 PACS

A 2019 multi-clip campaign from Purex USA showing how Purex 4in1 Pacs are the smart way to do laundry, using NZ’s “How To Dad” Jordan Watson and his 1-year-old daughter Nala.

Client: Purex

Agency: DDB NYC / Fish & Clips

Director: Dean Hewison

Creatives: Stephanie Macchione, Avery Young

Producer: Jason Sheldon (DDB NYC), Scott Donaldson (Fish & Clips)

DOP: Dave Garbett

A 2020 multi-clip campaign from Purex follow-up campaign, again using NZ’s “How To Dad” Jordan Watson and his daughter Nala (now 2).

Client: Purex

Agency: DDB NYC / Fish & Clips

Director: Dean Hewison

Creatives: Zoey Myers, Candice Schlax

Producer: Jason Sheldon (DDB NYC), Tulsi Bramley (Fish & Clips)

DOP: Adam Luxton